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With the rise of omnichannel shopping and on-demand requests, it is important for businesses to keep up to date. Customers need reliable barcode software that can easily and efficiently identify, track, and manage products that are coming and going.

BarTender® 2021 helps with traceability by keeping up with technological advances which help you keep up with these demands while maintaining top security and reliability. From label design to security and management, BarTender® 2021 has updated several features for your satisfaction and ease of use.

Pharmacist scanning price on a red medicine box with barcode reader in pharmacy store

No matter how large or small your organization is, BarTender® has an edition that will best suit your needs. The three best options to choose from include the Professional, Automation, and Enterprise Editions.

A BarTender® professional can help you evaluate and choose the edition to best suit your business needs.

Updated Features of BarTender® 2021

Checking the freezer with a thermometer

Create and print more commercial-quality label designs with Phase Library, PANTONE Color System, GS1 Version 20, and expanded Data Matrix (DMRE) symbology support. Increased quality assurance will accelerate label design and production with Workflow Designer, and tighter Print Portal and Librarian integration and usability.

Integration to existing and new business systems with expanded API, Excel online, Google Sheets, JSON, and QuickBooks Online support. System automations for new and existing global markets have been expanded with data-sourced color, image support, data source options, data entry form improvements, and While Loop action.

Printing has been improved with Print Portal for web printing and support, and Digital Die cutting support for printers. You can stream print jobs directly to the printer without needing to install a printer driver on the server. Additionally, you can add comments when you’re reprinting documents.

Administrators can now enable authentication and single sign-on (SSO) and specify that users re-submit their authentication credentials after a time-out period. Internet printing fully supports Secure Sockets Layer (SSL) encryption.

BarTender® 2021 supports new licensing server redundancy configurations and automatic restart functionality to ensure uninterrupted print production. Minimize downtime and enable business continuity. BarTender® is a globally trusted barcode labeling software system for a reason.

Editions for Every Business Size 

The edition your company needs will depend on what you are doing and if you are in one location or spread out across multiple continents (among other factors). If your organization expands, you can easily update or upgrade your BarTender® system without any hidden costs or complexity of add-on products.

Professional Edition

BarTender Box - Professional

The Professional Edition is designed for departments and small businesses. It has an easy interface with enabling RFID encoding and more sophisticated label and card designs that can engage content from Excel, Google Sheets, JSON, and QuickBooks spreadsheets and databases (among other files).

This edition can create forms for entering manual data faster, including search and filter parameter improvements. Professionally designed templates can be used to create templates of your own. Select among 50+ drawing shapes, and resize, reshape, and color them any way you need. Choose from hundreds of symbols and images, import your own graphics, and access the PANTONE Color System.

Select, preview, and print labels and cards from a dedicated Print Station interface. Print speed can be optimized for any printer or marking device. Maximize your printing performance and compliance with important standards. Use your own fonts or those built into the printer.

With many more features, Professional Edition is a great start for your small business. It is security enabled and has status monitoring to alert you regarding printer/print job status and error conditions.

Automation Edition

BarTender Box - Automation

The Automation Edition is for businesses that want to increase efficiency by automating their printing with the full power of Intelligent Templates™. With all the features of the Professional Edition included, this edition takes BarTender® 2021 one step further to meet your needs.

Design and print labels, cards, mag stripe cards, encode RFID labels, and more. Launch printing from other programs. Combine forms, actions, and system integrations to build a powerful automated printing solution with Integration Builder and Administration Console. Create highly customizable integrations to seamlessly connect BarTender® with almost any enterprise business operation.

Intelligent Templates™ easily support complex printing scenarios based on a single data source or database field or base it on multiple conditions without scripting them. Lock mandatory content so it cannot be changed by other designers.

Generate anything from simple serial numbers to advanced custom serialization sequences. Format any text any way you want with Rich Text formatting. Recreate legacy labels easily by importing old designs to use as a guide. Link to external graphics to enable dynamic changes.

Added security features include integration with other software for basic automated control. Encrypt documents and manage user permissions. View printer status and reprint previous jobs, from a centralized location. Never worry about lost printing jobs with the automated restart and monitored databases.

Enterprise Edition

Scanning a label in the healthcare industry

The Enterprise Edition lets you manage, secure, and control your entire enterprise labeling system from one location or across multiple continents. With all the features of the Professional and Automated Editions, the Enterprise Edition is for businesses that require complete connectivity and control.

This is the most powerful collection of features, including integration with SAP and Oracle, and centralized management of printing, security, and administration. Whether from one location or multiple locations across different continents, extends the most complex printing environments with unrivaled connectivity to business systems.

BarTender Librarian allows large groups of designers, administrators, and other users to manage the storage and revision of label formats and other files cooperatively and securely. This is particularly valuable for highly regulated and secure environments, such as food and beverage, medical, pharmaceutical, military, and chemical. It also has a multi-lingual Phrase Library with Auto-Translation and TMX import/export.

The Integration Builder allows you to create highly customizable integrations for a seamless connection of BarTender® printing capabilities to almost any enterprise business operation. Print to any device using Print Portal App. Print Portal also has custom branding, dynamic web-based printing, and workflow review/approval straight from a web browser.

BarTender® 2021 is a Globally Trusted Barcode Software

Why wouldn’t you want to increase productivity and speed efficiency by doing more in less time? The enhanced regulatory and compliance labeling can reduce fees while also minimizing legal exposure.

BarTender® 2021 can meet any organization’s needs with multiple edition options to choose from: Professional, Automation, or Enterprise.

Get the label generating software that will enable you to create any type of label on-demand, across any location.

Contact Imprint today to get you on your way to a more effective and efficient labeling software system.

For more information, visit  or contact us at (855)745-4464 or drop us an email at