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Welcome to the webinar rundown, Building Your Label Process: How Do I Get Started? In this webinar, Bob Conti, President of Imprint Enterprises, and Lee Stevens, Principal Sales Engineer with Seagull Scientific, provide information on how small to mid-sized businesses can build a barcode labeling process using the right Zebra hardware and BarTender software.

Read on for highlights of the topics addressed in this webinar replay or go directly to Building Your Label Process: How Do I Get Started to watch the replay.

Bartender Webinar replay thumbnail

The first consideration with building a barcode labeling process is selecting the right barcode label printer and obtaining the right label stock.

Getting Started with a Printer & Stock

upgrade your barcode printers

The first consideration with building a barcode labeling process is selecting the right barcode label printer and obtaining the right label stock. A regular consumer printer and labels from your local office store are not suitable for the environments in which barcode labels are subjected to.

The environment of your business is the first step in selecting the right printer and stock. Bob and Lee discuss other factors to consider when building a labeling process which includes:

      • Purpose

      • Size

      • Host connections

      • Life span

      • Printing volume

      • Print speed requirement

Designing Your Label

A barcode label is a method of communication. The design of your barcode label will impact the building of your business’s barcode labeling process. Not all labels are created to withstand the same uses and environments.

Bob and Lee discuss the information that is needed to be printed on a barcode label, among other factors, that will impact what will work best within your business:

      • Regulatory requirements

      • Layout design

      • Data types

      • Variations of labels

      • Printing triggers

      • Data sources

      • Printing records or log files

Bartender cloud on desktop

Label Data Sources or Access Methods

Many times, barcode labels need to change according to product and regulation specifications. Sometimes, a barcode label will be static, meaning it rarely or never changes. Bob and Lee provide greater detail on the need for dynamic labeling and what that can mean for your business.

Label and Printing Management

A Stack of Zebra labels

Zebra Technologies and BarTender provide flexibility within the options they provide to cater to customer requirements and apply them in a thoughtful manner to your barcode labeling process. Even if there are no regulatory or legal requirements for tracking and tracing products, businesses can benefit from incorporating it within their own facility for greater accuracy and traceability.

Bob and Lee discuss other aspects to consider, such as:

      • Regulatory/Legal requirements
      • Company/Industry log requirements
      • User security/control requirements
      • Label life cycles
      • Centralized records and file storage
      • Scale of Operations
        • Number of label templates
        • Frequency of change
        • Quantity of label printing types
        • Remote printing required

Printing Technology

Zebra Technologies is the #1 company in the barcode technology industry. Zebra started with tabletop technology and evolved with technological advancements to offer different printing solutions based on what the use case and cost factor is for a business. Zebra designs their printers for durability, performance, ease of use, and security. Bob provides information on Zebra barcode printers, such as:

      • Versatility

          • Industrial options

          • Desktop options

          • Mobile options

Zebra mobile printer on a forklift

BarTender Options

BarTender Box - Professional

BarTender has evolved over the years to incorporate offerings based on technological advancements and usage. One of the goals with Seagull Scientific is to provide customers with a choice about what would work best for their business. As such, BarTender is available on a perpetual basis, where customers buy a license, as a subscription, or for use in the Cloud.

Lee provides greater information about the variety of platforms with BarTender, such as:

      • BarTender Mobile App
        • BarTender & Zebra connect
      • BarTender Premise
        • Classic Windows program
      • BarTender Cloud SaaS Product
      • Hybrid platform

Webinar Wrap-Up

Imprint Enterprises & Seagull Scientific have the tools, knowledge, and expertise to help you understand how to build a barcode labeling system in your small to mid-sized business. Their expertise helps to minimize the hassle and get your business running with the proper setup.

Bob and Lee complete the webinar by answering the following questions:

      • How can you help somebody make the right decision at the right time with hardware and software? What are some of the aspects that should be considered?
      • When should someone contact Imprint to talk about what their needs are in the labeling process?
      • When should someone consult back to make sure that everything is up-to-date and current?
      • How does Imprint help future-proof what’s coming down the line?
      • Lee, why would somebody want a subscription as opposed to a perpetual license or vice versa? What are the advantages of each?
      • Bob, what’s the best way and the right time for someone to reach out to you for a consultation?

Watch the Webinar Replay

You do not need a special degree to understand how to build a barcode labeling process within your small to mid-sized business. Imprint can help you understand what your business needs and what your best options are.

With 34 years of experience and product knowledge, Imprint Enterprises is a Premiere Solution Partner with both Zebra Technologies and Seagull Scientific and can help guide you through what your business needs today that can grow with you. There is a team of experts that understand the aspects of barcoding and can provide efficient solutions.

Watch the webinar replay Building Your Label Process: How Do I Get Started. The experts are there to help you understand the process. If you have questions, you can always Contact Imprint Enterprises today.